I turn hesitation into clear decisions. Proficient in UI and UX design, I've worked across media, fintech, edtech and healthcare — with global teams in both B2B and B2C domains.
Most recently Lead UX at Synechron, where I worked with US Bank and the Goldman Sachs asset management team. I enjoy simplifying complex problems into scalable, user-centered solutions through research, strategy and thoughtful design.
Working with US Bank on their internal developer product, and the Goldman Sachs asset management team designing the Unified Portfolio Servicing product.
Lead designer for AI waste-analytics — end-to-end design including developer hand-offs. Redesigned several modules including the Alerts feature, the most important for end users.
Built a flexible digital app framework from scratch for a medical-device consultancy — stakeholder collaboration through release, marketing and branding.
Built the design-system library for a financial-research platform, designed the Calendar module and helped revamp the product with new components.
Tata Sky's Binge app for Fire TV and Android TV, plus mobile improvements like onboarding and ratings.
My Watchlist testing after launch, continuous-play experience, smart offline, and interactive advertising for in-platform video ads.
Specialised in user experience design — research methods, prototyping and evaluation.
Graduated from the Indian Institute of Technology, Delhi.
© 2026 Shalini Singh