About me

My design decisions
are informed by data.

Proficient in UI and UX design, I've worked across media, fintech, edtech and healthcare — with global teams in both B2B and B2C domains. My goal is simple: understand and solve real user problems, and ship stellar digital product experiences.

shalinisingh025
Shalini Singh

Currently

Lead UX at Synechron.

I'm a Lead Product Designer with 9+ years of experience creating intuitive digital experiences across healthcare, fintech, AI and enterprise products.

I enjoy simplifying complex problems into scalable, user-centered solutions through research, strategy and thoughtful design — balancing what people need with what the business is trying to achieve.

Companies

Where I've worked

Synechron
Technical consulting · US Bank, Goldman Sachs
2025 — present
Greyparrot
AI & ML waste analytics
2023 — 24
Cambridge Design Partnership
Medical devices consultancy
2021 — 23
Sentieo
Fintech · financial research
2019 — 21
Accedo TV
Tech consultancy · streaming
2018 — 19
Hotstar
Video streaming & live sports
2016 — 17

Education

Where I studied

Masters in UX Design
Loughborough University, UK
2020 — 22
BTech, Electrical Engg
Indian Institute of Technology, Delhi
2012 — 16

“I believe great products emerge from understanding people, balancing business goals, and designing with clarity and purpose.

My journey

What I did & learned at each step.

A decade of designing across consulting, AI, healthcare, fintech and media.

SynechronLead UX

A technical consulting MNC

Worked with US Bank on their internal developer product, and the Goldman Sachs asset management team designing the Unified Portfolio Servicing (UPS) product.

GreyparrotLead Designer

AI & ML based waste analytics

Lead designer responsible for end-to-end design including developer hand-offs.

Redesigned several modules including the Alerts feature — the most important for end users.

Cambridge Design PartnershipFirst Digital Designer

Consultancy specialising in physical medical devices

My role as first digital designer was to build a flexible digital app from scratch — collaborating with stakeholders and releasing/marketing the final app plus branding.

RevolutioSole UX Designer

A startup in the legal tech domain

Branding, wireframes for various features, and working closely with stakeholders.

Cambridge University PressUI & Testing

Education company with an emerging digital arm

User testing and UI design for the mini-tests feature in the IELTSi digital test portal.

SentieoDesign Systems

A fintech company for financial analysts

Built the design system library and planned its implementation with developers, designed modules like the Calendar app, and helped revamp the overall product with new components.

Accedo TVMobile

A tech consultancy also helping clients with design

Tata Sky client with products like the Binge app for Fire TV and Android TV; mobile app improvements like onboarding and ratings.

SynapticDesign Systems

A tech consultancy also helping clients with design

Created a design system library from scratch including components and icons, ran a stakeholder workshop from idea to final prototype, and added apps like cryptocurrency, Crunchbase and profile.

HotstarStreaming

A video streaming giant in India, also live sports

My Watchlist testing after launch, continuous-play experience, smart offline feature, and interactive advertising for in-platform digital video ads.

Outside of work

Personal interests.

01

Cooking

Mostly north Indian food — comfort and experimentation in equal measure.

02

Crafts

A paper-flowers enthusiast. Patience, precision and a little colour.

03

Poems

Writing at shalinisingh025.wordpress.